MediaJoltz

You’ve heard the phrase Web 2.0 tossed around, but what does it really mean?

So I looked up what Web 2.0 means in the Wikipedia and got a dry definition, but here is what it means to a business owner like you: it means there is a gathering of people online and they are looking and talking-and they could be looking for you, and talking about you as well.

There were 1,114,274,426 people worldwide who used the internet in 2006 according to InternetWorldStats.com

Now an example of people being online is demonstrated in the fact that I didn’t look stats up in a book, but online. I didn’t look up the definition of Web 2.0 in a book either, I looked it up on Wikipedia

I also found an article you can find here on Clickz called “Study Gives Web Video Ads High Branding Marks, but Repetition Detracts” It talks about online commercials fairing better than commercials on regular TV. The reason for this is that there aren’t as many commercials online-so you are in a smaller competition pool. It does talk about the repetition of the same commercial in an online episode being distracting, but I think it is great for the company-a whole episode with not a single competitor.

And even if you don’t have the budget to get an ad in front of a television episode, being online in a podcast, blog, in the social networking circles helps you to be in places where people are gathering. This new media space is cost effective too, with little or no money you can start conversations with your target audience.

So go ahead, give it a try!

 02 MediaJoltz Podcast [7:20m]: Play Now | Play in Popup | Download

Welcome to the first episode of Mediajoltz Podcast! This podcast is dedicated to all those who want to learn more about media and the tools that are out there to help you better communicate your brand to clients.

If you have any questions or suggestions please email me at lorri@mediajoltz.com.

This first episode is casual as I introduce myself and my background-I work with a video production company and had started doing seminars on web video, podcasting and blogging and realized there are a lot of people who have heard these words, but didn’t know how these tools can be used as tools for their company.  I found myself many times consulting businesses on how to integrate media into campaigns they were preparing. I started to listen to a lot of podcast and read a lot of blogs to make sure I am on top of the latest in media and online communication and want to be able to provide this information to everyone, not just those locally.
One thing I don’t mention in my podcast:  my dream job in college was to be the first female Superbowl Director…who knows, it could still happen….

 intro [5:12m]: Play Now | Play in Popup | Download