MediaJoltz

I found a very cool website called CopyBlogger that I am going to keep reading from. They categorize some of their posts into Business Blogging which I found very entertaining and helpful. One of their posts talked about “The Real Secret to Getting TONS of Blog Subscribers.” To sum the article up, it focused on taking a topic and putting an angle on it to make it as Seth Godin calls it REMARKABLE.

I’d like to add to this article and point out four things that you need to think about when starting to blog and all of them have to do with content.

The first one is that you have to HAVE content. Just start writing, don’t worry about what others are going to think when you first start because then you won’t ever start. Guy Kawasaki has a great book called Art of the Start that talks to business planners about just getting out there and starting your dream/idea. I say the same applies to blogging, podcasting, getting involved in new media-just do it!

The other point goes along with the first point about just starting. Sometimes we get too caught up with how our blog page looks and we never write anything that matters. While Allister Cameron does have a great post about things to do so your blog page isn’t distractive to those visiting called “If Your Blog Looks Crap it IS Crap!” But having an awesome looking blog with no content on it doesn’t work either-so keep that in mind.

The third point is to make sure that it is niche. For example, this blog can be labeled as a media and technology blog, but it takes a different spin. I use this blog to take geek talk and turn it into business benefits. For example, instead of just taking note that last year Google bought Youtube for 1.65 billion dollars, I can turn that piece of tech news into a lesson on the benefits Google buying Youtube might have for a business owner:

-Video is becoming more serious. If Google bought Youtube for 1.65 billion dollars, and then others step up to rival that combination then they must see video as something more than the Youtube cat flushing the toilet.

-If the Dominator in Search buys a video sharing site, then maybe that means video is going to play a bigger role in searches. Google now includes YouTube video in search. Well now what does that mean, it means that if someone is looking for a topic in your industry and you have a website and a video on youtube, both will come up in the search. New sites are already now implementing audio and video into their searches.

-Bottom line is that the outcome of Google buying Youtube means that as a business owner, there will be more ways to find you. And who doesn’t want to be found by the people looking for the topics they cover?

Now there are many different ways to put a different angle on something to make it niche. Take for example a real estate agent’s blog. Instead of writing about the industry news, to put a little spin to it, why not do a maintenance after you’ve bought the home blog, or write about the schools, events, businesses and restaurants in the areas of the houses you are selling? You could write a blog about tips and tricks to help better you home BEFORE you put it on the market?

The fourth and final point is that no matter what the topic is, make sure that you are writing about something you love. If you aren’t people will be able to tell that you don’t care through your writing. So go on, start writing about something you want to whole world to know, just go and do it, make it yours and have fun!